We help healthcare businesses acquire more patients — predictably.
Performance marketing, patient-acquisition systems, and brand building — engineered for booked appointments, not vanity metrics. Trusted by clinics and hospitals across dermatology, fertility, physiotherapy and multispecialty care.
Kushal · RPKD Marketings+91 85839 47437 · kushal@rpkdmarketings.com
www.rpkdmarketings.com · Serving clinics across India
A complete patient-growth engine — not scattered tactics.
Most clinics lose patients not because the care is poor, but because the acquisition is broken — inconsistent ads, weak follow-up, and no system. We build the full funnel: attract high-intent patients, capture them, and convert them into booked consultations, then optimise on real data every week.
Typical marketing agency
RPKD Marketings
✕ Generic, one-size-fits-all campaigns
✓ Healthcare-specific acquisition strategy
✕ Chases clicks & vanity metrics
✓ Optimised for booked appointments
✕ Hands you raw, unqualified leads
✓ Full funnel — capture, nurture & convert
✕ Separate vendors for each channel
✓ One integrated growth partner
Dr. Uttam Lenka's Skin Cosmedical
Dermatology, aesthetics & multispecialty clinic · Kolkata, West Bengal
The challenge
A well-equipped skin & aesthetics clinic with strong clinical expertise, but an inconsistent appointment calendar. Patient flow depended heavily on walk-ins and referrals, with no reliable system to attract high-intent patients for premium treatments like laser, anti-ageing and aesthetic procedures.
What we did
- Built targeted Meta ad campaigns around high-value treatments, with creatives that pre-qualified serious patients.
- Deployed competitor-targeted audiences to capture patients already searching for similar care nearby.
- Set up instant lead-capture forms connected to a WhatsApp & call follow-up flow.
- Ran continuous creative testing to drive cost-per-lead down while holding lead quality.
“Within the first month of running ads with RPKD, we had 60 patients booked for our services — the calendar finally felt predictable.â€â€” Clinic management, Dr. Uttam Lenka's Skin Cosmedical
The takeaway
By pairing sharp, treatment-specific ads with fast follow-up, we turned an unpredictable calendar into a steady stream of booked, high-intent patients — at a cost per lead most clinics never reach.
Scaling a Fertility & IVF Practice
Multi-location IVF & fertility care · North India *
The challenge
Fertility is one of the most competitive, high-consideration categories in healthcare — patients research for weeks and cost-per-lead climbs fast. The practice needed consistent, affordable enquiries across multiple locations without letting lead quality or cost spiral out of control.
What we did
- Built and managed 37 campaigns across locations, treatments and audience types.
- Layered location-specific campaigns on top of core IVF and natural-fertility offers.
- Fed engaged audiences into a TeleCaller/CRM retargeting flow.
- Continuously reallocated budget toward the lowest-cost, highest-intent campaigns.
| Campaign | Leads | Cost / Lead | Impressions |
|---|---|---|---|
| TeleCaller / CRM retargeting | 158 | ₹8.70 | 16,840 |
| Normal IVF — lead campaign | 55 | ₹196.27 | 1,63,079 |
| Natural IVF — lead campaign | 55 | ₹217.19 | 1,05,151 |
| IVF — core lead campaign | 34 | ₹340.59 | 1,23,871 |
| Location campaign — Narela | 22 | ₹334.19 | 1,56,738 |
| Account total — 30 days (37 campaigns) | 341+ | — | 8,44,916 |
* Client name withheld under confidentiality. Figures shown are a representative sample of live campaigns; data sourced directly from Meta Ads Manager.
Consistent, low-cost patient leads — campaign after campaign.
Live results pulled from Meta Ads Manager across managed healthcare accounts. The pattern is what matters: qualified patient leads delivered at a cost most clinics rarely see, held steady across specialties and months.
| Specialty / campaign type | Leads | Cost / Lead | Reach |
|---|---|---|---|
| Dermatology & aesthetics — lead gen | 150 | ₹48.00 | 9,631 |
| Competitor-targeted acquisition | 102 | ₹111.56 | 11,251 |
| Fertility — CRM retargeting | 158 | ₹8.70 | — |
| High-intent lead campaign | 344 | ₹58.33 | — |
| Scaled lead campaign | 372 | ₹183.96 | — |
Figures sourced from Meta Ads Manager across managed client accounts, 2026. Results vary by clinic, market, offer and investment — no outcomes are guaranteed.
Clinics & hospitals we've helped grow.
Practice Audit
We analyse your digital presence, competitors and current patient-acquisition process.
Acquisition Strategy
A custom Meta & Google Ads plan built to attract high-intent, high-value patients.
Brand Building
Professional content, reels and doctor branding that build trust before the booking.
Lead Nurturing
Landing pages, WhatsApp automation and CRM so no enquiry ever goes cold.
Growth Optimisation
Weekly optimisation and transparent reporting on real data — every week.
Ready to fill your calendar with the right patients?
Whether you're launching a new clinic or scaling an established practice, we'll build a patient-acquisition system tailored to your specialty and market. Book a free growth consultation — no obligation.
RPKD Marketings · Results vary by clinic, market & investment. No guaranteed outcomes.